Celebrity Product Placement: A Primer :: Celebrity Rumors Network
January 3rd, 2010 | Author: Wisdom about Marketing
The term “Celebrity Product Placement ” is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expectation of a promotional benefit. Unlike the more overt, …. For the price of a few products, and sometimes a token honorarium, companies can integrate testimonials into their PR materials and create customized celebrity content for their websites
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Celebrity Product Placement: A Primer :: Celebrity Rumors Network